Let’s reset time back to 1980

Chopard, the Swiss watchmaker, recreates a piece of its history by launching the Alpine Eagle collection. And TCRP team was invited to check out the new timepieces before the official launch in mid-October

Luxury watchmakers do not only deliver magnificent timepieces but also hand you a story to go with it. Karl-Friedrich Scheufele, Co-president of Chopard narrates the history behind his new Alpine Eagle collection—a story you must reveal to your dinner party audience.

“Alpine Eagle is a family project because it entails contribution from three generations—my father, myself and my son,” says Scheufele. “It is unique and is really close to my heart because when we presented first sports watch in stainless steel from Chopard 40 years ago it had my implications and now after 40 years, through the impetus and insistence of my son, we recreated, relaunched and redesigned this watch.”

Alpine Eagle testifies continuity and 40 years of horological experience, know-how and vision of Scheufele, it is 100 manufactured in-house. Contemporary, refined and assertive, the new Alpine Eagle sports chic timepiece collection is a state-of-the-art reinterpretation of the St. Moritz, the first watch created in 1980 by Scheufele. This watch broke every rule set by Chopard. When the watchmaker was proudly manufacturing exclusive gold timepieces bristling with diamonds, St. Moritz, came along with stainless steel watch.

And now St. Mortiz has been reborn into the Alpine Eagle. The collection is driven by Scheufele’s passion for the Alps and by the lofty power of the eagle that reigns supreme there. Crafted from an exclusive, ultra-resistant and light-reflecting metal named Lucent Steel A223, it beats to the rhythm of a Chopard chronometer-certified movement.

The gently tapered Alpine Eagle bracelet comprises a single ingot-shaped link, topped by a raised central cap. The case is distinguished by a protrusion protecting the crown engraved with a compass rose, an instrument that has helped adventurers find their way since ancient times. Today, it becomes the emblem of contemporary eagles capable of choosing the right direction in the pursuit of their destiny.

This rich collection is available in two different models. Alpine Eagle 41mm welcomes the 01.01-C calibre with a 60-hour power reserve, while the 36mm models host the 09.01-C calibre with a 42-hour power reserve–with the latter 8-ligne movement being one of the smallest to receive COSC certification. Both are visible through a transparent sapphire crystal back.

Karl-Friedrich Shceufele in an exclusive chat with TCRP team. Here are the excerpts: